are speaking of
   the mainstream.
   
   10. (Paragraph 62) Some social scientists, educators, "mental health"
   professionals and the like are doing their best to push the social
   drives into group 1 by trying to see to it that everyone has a
   satisfactory social life.
   
   11. (Paragraphs 63, 82) Is the drive for endless material acquisition
   really an artificial creation of the advertising and marketing
   industry? Certainly there is no innate human drive for material
   acquisition. There have been many cultures in which people have
   desired little material wealth beyond what was necessary to satisfy
   their basic physical needs (Australian aborigines, traditional Mexican
   peasant culture, some African cultures). On the other hand there have
   also been many pre-industrial cultures in which material acquisition
   has played an important role. So we can't claim that today's
   acquisition-oriented culture is exclusively a creation of the
   advertising and marketing industry. But it is clear that the
   advertising and marketing industry has had an important part in
   creating that culture. The big corporations that spend millions on
   advertising wouldn't be spending that kind of money without solid
   proof that they were getting it back in increased sales. One member of
   FC met a sales manager a couple of years ago who was frank enough to
   tell him, "Our job is to make people buy things they don't want and
   don't need." He then described how an untrained novice could present
   people with the facts about a product, and make no sales at all, while
   a trained and experienced professional salesman would make lots of
   sales to the same people. This shows that people are manipulated into
   buying things they don't really want.
   
   12. (Paragraph