We focus on books about UFOs and the paranormal, but we also carry titles in dozens of other topics that happen to interest us. (See Books We Choose to Carry.) UFOs are our core, and we try to stock nearly every book on the subject regardless of what we think of it. In other fields, we are more selective and try to choose books that we find the most interesting or that best represent a certain philosophy or belief system.
In the beginning, we tried to review every book we sold, and we pledged to sell only books that we could personnally recommend. This proved to be impossible, both because of the huge number of paranormal books to review and the relatively low number that we could recommend. Now, we sell "everything" -- both credible and incredible -- but we still try to draw you to the few books that seem especially useful. We will sell smart books to smart people and dumb books to dumb people. If you are credulous, we will not try to dissuade you from your choices, but if you are discerning, we try to provide the tools you need to make the wisest selections.
Many (if not most) of the books we sell are highly speculative and poorly researched. Paranormal fields naturally attract fringe theorists and hack writers. We choose to carry these dubious titles because these books can have other kinds of significance apart from the veracity of their claims. Books that seem rediculous on the surface can have cultural or entertainment value that the author never intended. They can tell us about the author's personality and about the society he lived in. If they don't teach us anything about aliens, at least they might tell us about the people looking for aliens.
We can personally review only a small number of the books we add to the catalog. If a book strikes us as outstanding, we'll review it. Otherwise, we'll probably keep quiet and let the publisher do the talking. For every book, we try to provide at least one key descriptive sentence from the publisher that best described the book. We try to make it clear, using quotation marks, that this is the publisher talking and not us. The publisher's viewpoint is highly biased, but if you ignore all the pompous adjectives and overblown praises, the blurbs usually do give an accurate description what book is about.
Before buying any book, we urge you to search the web for information on the author or topic. References on the web are usually scattered and incomplete, but at least they can tell you whether the book is going to be worthwhile to you. Most of the tools you need to start a web search are available on our website, but you have to take the initiative to use them.
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Created: 11/12/97