From: naclip@www.newsalert.com, Stig_Agermose@online.pol.dk (Stig Agermose)
Date: Tue, 12 May 1998 01:06:10 +0200
Fwd Date: Mon, 11 May 1998 21:54:22 -0400
Subject: Burger King's Alien Ad Campaign

It had to be.

Stig

*******


Burger King Corporation Rolls Out This Summer's Biggest And Coolest
Premium Promotion Ever


PR Newswire - May 11, 1998 18:03


MIAMI, May 11 /PRNewswire/ -- Coming to a universe near you from today
through June 21, Burger King Corporation's biggest and coolest premium
promotion ever. Based on last summer's theatrical release of Men in
Black(TM), this year's animated television series has captivated kids
of all ages and, beginning today, Burger King(R) restaurants will
accelerate this MIB momentum by offering 12 Men in Black(TM) premiums
during a six-week promotion.

"Providing kids with twice the number of toys during this
month-and-a-half time period doubles the reasons for kids to visit our
restaurants," said Richard Taylor, vice president of Marketing
Services, Burger King Corporation.

The premiums, the largest in size ever offered by the company, are
comprised of 12 different toy designs that feature unique aliens and
out-of- this-world accessories and vehicles from the series which has
achieved the highest ratings in its Saturday, 9 a.m. time slot. The
series is backed by The Kids WB Network, which continues to fuel demand
for the Men in Black(TM) property, a $250 million smash hit at the box
office last summer.

"Kids of all ages will be able to share in the excitement generated by
the MIB phenomenon," said Brian Gies, manager, Youth and Family
Marketing, Burger King Corporation. "With the staying power of this
blockbuster property, what kid would want to be without the official
Men in Black(TM) gear or other official MIB toys that will be offered
with every kids meal?"

Burger King Corporation and its franchisees operate more than 9,600
restaurants in all 50 states and in 55 countries and in international
territories around the world. In fiscal year 1997, Burger King had
systemwide sales of $9.8 billion. Burger King is a subsidiary of Diageo
plc, one of the world's largest branded consumer products businesses.

SOURCE  Burger King Corporation

/CONTACT:  Kim Miller, or Charles Nicolas, both of Burger King
Corporation, 305-378-7277/